With forums such as Facebook live, YouTube live and periscope gaining popularity, we need to familiarize ourselves with the importance of video at your event. Video has been an integral part of the event technology landscape over the past years. Providing the perfect channel of coming up with a record of your event and giving good content to put on your screen at the time of the event, videos have become essential and flexible advertising tools. Video technology continues to be on the rise with the prevalence of Facebook Live and Periscope. As a result, it has brought no cost when it comes to broadcasting into the mainstream and this creates new opportunities for the live events industry. One of the biggest fallacies that many people have is they assume live broadcasting is appropriate for big audiences. It is worth noting that live streaming is ideal for every event irrespective of its size. Below are the benefits of live streaming for your event.
Live streaming promotes your event. Every person loves a sneak preview and the best way that you can build the hype about your event is through a live video. You can host live streaming events like behind the scenes or Q&A sessions with keynote speakers on your event website or application. You are going to connect with the audience way before the event when you allow them to send in their comments and questions.
It boosts the participation of your audience. All attendees cannot be all over at once at a busy event. They are going to have to choose between the things they want to see or do or navigate from one place to another in time. If you consider live streaming your event, it will be easier for you audience to access a wide range of things they want by choosing to view their screens at the event or on their smart devices.
You can extend your reach. One thing about events is that there has to be a significant group or people who have congregated in a certain place at a certain time. The good thing with live streaming is that your audience is not only the people that attend the event. In case you are planning an event that is worth attending, then it will be good for you to be sure that any person can attend from where they are.
You can broadcast your audience. In as much as a lot of individuals love watching live stream videos, they will be happy to see themselves on camera. The simplicity of livestream broadcasting alludes that all persons can have the TV star and event organizers can use this to their benefit. Step into the masses and carry out live streamed pops if you want to receive instant feedback about your event or you can also broadcast special audience events.